Xcom

Xcom is a remote monitoring system, specially developed with the needs of the renewable energy sector in mind. The system gives the unique capability to instantly reconfigure a renewable energy installation remotely. Xcom provides truly dynamic reporting and data analysis.

The question: To gain insight into the commercial renewable energy market and develop a technology offer for the Xcom system

Our approach: The NETIntel team developed an understanding of the renewable energy market and provided detailed evidence of demand via desk research and insight interviews with industry representatives. Key communication messages, around unique technical benefits and features were established and product differentiators highlighted. The team has worked closely with IPO2 to help them create a trade offer document that is used to introduce the system to potential R&D and licensing partners. 

The result: The aim of the project was to aid IPO2 with the commercialisation of the Xcom technology. Through our work, we introduced the Xcom system to a global technology measurement supplier. We have also identified a number of other potential R&D partners and are actively establishing contact and securing technology demonstration meetings.

KBO Dynamics 

An NStar investee and new NETPark member requested support in defining priority market opportunities for a new microchip component with OEM applications in the audio sector. 

The question: What benefits and features are best to include in our product? 

Our approach: The team explored underlying demand factors for this type of component by reviewing existing research reports and exploring competitive technology. They evaluated comparative offerings by talking to a carefully selected range of experts in the audio technology market, to unearth the factors that would give KBO Dynamics a unique proposition and best chance of sustainable success in this mature market. 

The result: The project achieved investment as a result of evident strong demand and the team have worked with the client further to define detailed sales propositions, define channel supply terms and arrange appointments globally with major potential customers.

Teescraft Engineering: Exploring new markets

Teescraft Engineering Ltd, a specialist engineering business for the automotive industry requested assistance from NETintel to support their diversification into the renewable energy market, specifically the development of micro wind turbines. 

The question: What is the size of the micro wind turbine market for homes and businesses? 

Our approach: The team explored underlying demand factors for the micro wind turbine market, beginning by reviewing existing off-the-shelf research reports.  Further, the team took a strategic approach by identifying possible routes to market and macro issues affecting drivers of demand by talking to a carefully selected range of experts in the renewable energy market. 

The result: The enquiry response has given Teescraft Engineering a greater understanding of the micro wind turbine market and the issues affecting their strategic direction.  The intelligence we supplied provided a sound basis for building marketing strategy. 

Teescraft have continued to use the NETintel service, most recently for a patent search which was valuable for two reasons: analysing competitor activity in the field and understanding what aspects of the technology could be patented.