Sony expands production of LCD TVs
Sony expands production of LCD TVs
2008-04-28Newsfeed
Sony has announced plans to double the annual production capacity of its Bravia LCD TVs to meet growing demand in Europe.
Sony has announced plans to double the annual production capacity of its Bravia LCD TVs to meet growing demand in Europe.
The rate of production will increase from two million sets in 2007 to four million by the end of December 2008.
The televisions will be made at Sony's plant in Slovakia, and the increase in production will make it Sony's largest producer of LCD TVs worldwide.
The number of employees in Slovakia will increase from 2,300 to 3,500 by the end of December.
Sony first began production of Bravias at a plant in Trnava in April 2006 and after reaching full capacity at the facility, it built the Nitra Technology Centre in Nitra and relocated its production function.
"Bravia holds the key for further growth of Sony's electronics business," Ryoji Chubachi, president and electronics CEO of Sony Corporation, said.
"The expansion of our production capacity in Nitra is a clear sign of our determination to expand our TV business across Europe, the world's largest market for Bravia."
The Nitra Technology Centre will produce all main Bravia line-ups from high-end to standard, including the latest E4000 series with its unique "picture frame" design, which is initially targeted at the European market.
Copyright © The Press Association 2008
